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For the first time in over three decades, AriZona Beverages -- the company famous for its 99-cent tall cans of tea and juice -- is considering raising its prices.
Since its debut in 1994, the brand has prided itself on keeping its beverages affordable, maintaining the same price point despite recessions, inflation, and other factors that other companies often succumb to.
But rising production costs, especially for aluminum due to United States President Donald Trump's tariffs, may finally forced the company to break its long-standing streak. While AriZona has yet to officially announce the exact price increase or rollout date, economic pressures have been building for years.
The company imports roughly 20 percent of its aluminum from Canada, leaving it vulnerable to fluctuating tariffs introduced by President Trump, and raw material costs. This puts AriZona in the same boat as other beverage makers who have already made adjustments to combat higher expenses.
Newsweek previously reported that Maryland-based Independent Can has raised its prices twice in one year, with CEO Rick Huether telling NBC News in July that the packaging company has already "absorbed the amount of the tariffs that we can absorb."
The strain has also been felt by beverage giants like Coca-Cola, whose CEO James Quincey told investors in February that the reliance on imported aluminum from Canada could push the company toward plastic packaging to "compete in the affordability space."
For AriZona, the change would mark the end of an era. The brand's $1 cans have been a pop culture staple, recognized as much for their bold designs as their steadfast price tag.
But as costs continue to rise across the supply chain, even the most stubborn holdouts are finding it impossible to keep inflation completely off the label.