I recently switched to Projectivy Launcher because I was sick of Google adding more and more recommendations into my Android TV interface, more or less shoving advertisements for things I didn't want to see, into my living room. Not only does my Shield TV run better when it doesn't have to load videos in the background of the UI, I regained full control of how my TV looks. I also know there are many out there who are perfectly fine with Google's recommendations and enjoy Android/Google TV for what it is. But this got me thinking about how many people out there like me have installed a third-party launcher to clean things up. So, sound off in the comments whether or not you've considered or are using a third-party launcher on your Google/Android TV, as I have a feeling this trend is growing.