In this case, that's where we're going - without saying that's where we're going.
Oh, a big shout out to my Facebook friend Ryan, for bringing this to my attention.
If you don't know what a mattress pad is - it protects your mattress from spills, liquids, and anything else. Pretty standard stuff.
This particular mattress pad is $27.99. Again, pretty standard.
Where things go sideways is the main photo of the mattress pad, which is below.
What is this Amazon and Bedlore?
Ryan pointed out that in ads like this one, it's usually something like a glass of red wine that's featured, with liquid pouring from a glass.
In this ad, the liquid is not red, and it's not wine.
Sometimes, in similar ads, the liquid is a color like bright blue or bright red, just to show a contrast.
In this ad, the liquid is not red, and it's not wine. It's not a bright color.
WHAT IS THAT?
It's not wine, it's not milk. I - well - I can tell you what it kind of looks like, but I'm not going to do that.