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If you've ever tried to find which colors suit you best, you've probably turned to methods like seasonal color analysis and identifying your undertones. But aura beauty is the latest style trend that matches your energy to your hair and makeup by embracing the colors that appear in your aura reading.
According to Pinterest, aura beauty is set to be one of the biggest beauty trends of 2025, with the term "aura effect" up 35% on the platform. Described as a "makeup mood ring," aura beauty is all applying your unique colors to your beauty routine.
Ahead, everything you need to know about the aura beauty trend, including the aura reading process, color meanings, and how to apply your colors to your makeup and hair.
You'll first need an aura reading done by an expert to identify your colors. If you're not familiar with aura readings, the process can sometimes include your photograph being taken, which will visually show you the colors your energy is emitting.
Aura reader Stephanie Gunther of Twelve Month Aura takes photographs of clients followed by a reading to identify and explain what each color means.
"Basically, our bodies emit energy and we have energy centers that run up and down our spine," explains Gunther. "Each of those centers is called a chakra, and depending on what's going on in your life, your energy moves between those spaces."
Your energy is picked up by resting your palms on hand plates as you get your photograph taken. "That hand plate is picking up the frequencies you're emitting, and through that, it then transfers the color of your frequencies onto your photograph, and then your reader can take that photograph and talk to you about what's going on," she says.
As for what your aura reading can reveal, spiritual expert Elizabeth April says it's a combination of things. "The colors are a representation of you, your personality, and then also a representation of your chakras," she says. "There is sort of a core essence of who you are embedded in your aura, and those would be your main auric colors. So your main auric colors are just a representation of your personality. Aura energies are also reflections of the chakras as well. So for example, if you have a lot of blue in your aura, it's a good indication that you're very communicative. You love talking or you have that sort of expression."
Instead of using photographs and plates, April can read auras by just looking at clients. "I've seen auras since I was a kid," she says "So that's just something that I've been able to tune in with over time. And then of course, interpreting those energies -- what do they actually mean and represent? That came in my adult life."
April encourages people to tap into their own natural abilities to read energy. "Even though people may not people able to see or read auras, there's always this energetic color or transparent layer being reflected in each of us," she says. "Aura readings are such a powerful tool because it's kind of therapy in the way that it shows us who we are in a very objective way. I would read people's aura, they would look at me like, 'How do you know me so well?' And I'm like, 'I'm just reading your energy.'"
Below are the different colors that can appear in aura readings. If you have a lot of one color or none of another color, don't fret. Gunther reassures all clients that there's no right or wrong way to interpret readings. "The fact that you don't have any reds or oranges, for example, it's not a bad thing," she says. "There's no such thing as a bad aura. I definitely emphasize that because people get really nervous sometimes. They see something 'bad,' but it does not exist."