Pluto TV, the leading free ad-supported streaming television service, has announced the addition of Swerve Sports, a new channel dedicated exclusively to women's sports, to its growing lineup. Launched on August 7, 2025, Swerve Sports is now available to Pluto TV viewers, offering 24/7 access to live events, highlights, series, and films celebrating women athletes across a variety of sports, including football, basketball, soccer, volleyball, softball, gymnastics, boxing, rugby, and more. This addition strengthens Pluto TV's sports section, catering to the rising demand for accessible, high-quality women's sports content.
Swerve Sports, branded with the tagline "Where Women Rule the Game," is the second free channel from Swerve TV, following the success of Swerve Combat, a combat-sports channel that has seen 215% year-over-year growth and reached 20 million viewers with over 200 live events in the past year. The launch of Swerve Sports is driven by strong audience demand, particularly among Gen Z viewers, for more live-streaming women's sports content, with research indicating high interest in basketball, gymnastics, and combat sports. The channel's programming includes partnerships with major organizations like Athletes Unlimited Pro Volleyball, Basketball, and Softball League, Women's Football Alliance, Red Bull, and the Professional Fighters League, ensuring a diverse and engaging lineup. Regular programs include Prime Time with Athletes Unlimited, Lunch Break with Outside, Weekend Adventures with Redbull, and Monday Night Football with Women's Football Alliance.
Founded in 2013 by Tom Ryan, Nick Grouf, and Ilya Pozin, Pluto TV pioneered the free model, offering a cable-like viewing experience without subscriptions. Acquired by Viacom (now Paramount Global) in 2019 for $340 million, Pluto TV has grown into a global streaming giant, available in over 30 countries and boasting more than 80 million monthly active users as of 2025. With a library of over 250 channels and thousands of on-demand titles, Pluto TV spans genres from news and entertainment to sports and lifestyle, all supported by targeted advertising. Its user-friendly interface and partnerships with major content providers have made it a go-to platform for cord-cutters seeking free, high-quality streaming. The addition of Swerve Sports aligns with Pluto TV's mission to deliver diverse, accessible content to its audience.
Available on Pluto TV, The Roku Channel, Zeam, Lights Out Sports, and Free Live Sports, with plans for further expansion to platforms like Anoki later this summer, Swerve Sports is set to become a cornerstone for women's sports fans. As Pluto TV continues to innovate within the free space, the addition of Swerve Sports underscores its commitment to meeting evolving viewer demands while amplifying underrepresented voices in sports.